This retractable soft measuring tape features an injection-molded plastic casing adorned with animal patterns and a soft color palette. The tape is made of flexible material and printed with clear metric and imperial scales on both sides. An internal spring mechanism allows for push-button retraction, while releasing the button locks the tape in place at the desired length. It is suitable for measuring body contours, fabric, and garment dimensions, as well as for tailoring and crafting projects. Applications include sewing, dressmaking, body measurements, and general daily use. The product is manufactured through tape printing and cutting, combined with casing injection molding and assembly. Lightweight and portable, it fits easily into pockets or craft bags, making it ideal for tailors, craft enthusiasts, and household use.